Hyatt Travel Agent Rates: How Advisors Save up to 50% at Hyatt

In this article, we dig into Hyatt's Travel Agent Rates and see how much a travel advisor can save by using these rates when booking their travel.

If you aren't familiar with Travel Agent Rates (often called familiarization rates or “fam” rates), they are discounted hotel rates only available to travel agents to check out a property and speak from first-hand experience when recommending it to their clients.

Hyatt's Travel Agent rates are similar to those offered by other major hotel chains (including Marriott Fam-Tastic, Hilton, and IHG Travel Agent Programs), which allow registered travel agents to book discounted rates at Hyatt hotels and resorts across the globe.

Hyatt claims an eligible travel advisor rate will provide a discount of up to 50%, but we typically find them in the 10% to 30% range.  The rates and discounts vary by brand and are subject to availability.

Additional Perks for Travel Advisors

In addition to the discounted room rate, Hyatt advertises some additional perks for travel advisors. However, many of these “benefits” are no different from what any World of Hyatt member would receive, like free breakfast at Hyatt Place, so it is a bit of a stretch to position these as special perks for travel advisors.

• Save up to 50% off the daily rate for eligible stays.
• Free Wi-Fi is available in Hyatt hotels and resorts worldwide, and complimentary breakfast is available at participating Hyatt Place and Hyatt House hotels.
• Work with an on-site planner to host industry groups with the Entertainment Set—a customizable package with special offerings, including VIP treatment and multi-tour booking benefits.
• Earn a 10% commission on your booking with an eligible travel advisor rate (use chain code HY in the GDS).
• Discover the World of Hyatt loyalty program—book commissionable rates for your clients while they earn points toward free nights, airline miles, and more.

Are Hyatt Travel Agent Rates a good deal?

As mentioned earlier, these rates are not offered at every hotel, and the discounts range from zero to 50%.  

Here are some examples we found with random searches at popular Hyatt properties.

Grand Hyatt Kauai:

Andaz Mayakoba:

Andaz West Hollywood:

How to Book These Rates

It's very easy to book these rates. You don't need password access to a private webpage; you just have to enter the Travel Agent code “4469” in the “Corporate or Group Code” field on the booking page.  

This is the same field you use when booking with a Hyatt Corporate Discount Code or a Hyatt Leverage Code. 

You can book from the main Hyatt website or the Hyatt Travel Agent booking site.

When you check-in, you will be asked for credentials (either an IATAN, CLIA, or TIDS card), so you should not try to “hack” this.

Hyatt Support Center:

If you have any questions regarding the Travel Agent Program, below are some phone numbers you can use to contact Hyatt:

Terms and Conditions

• Hyatt Travel Advisor rates are open to registered travel agents with a current IATAN, CLIA, or TIDS card. You must bring these credentials at check-in for the rate to be honored.
• This offer is valid at participating Hyatt hotels and resorts. All hotel reservations are subject to availability and must be made in advance.
• Promotional blackout periods may apply due to seasonal periods or special events, and normal arrival/departure restrictions apply.
• The offer is not valid with groups/conventions and may not be combined with other promotional offers.
• Rate and participation may vary by property and date of arrival.
• The rate is per room per night, excluding service charges and other incidental expenses.
• Additional guests may be subject to additional hotel charges. Additional charges apply to room-type upgrades.
• A limited number of rooms are allocated to this promotion.
• Promotional blackout periods may apply due to seasonal periods or special events, and normal arrival/departure restrictions apply.
• Hyatt reserves the right to alter or withdraw this offer without notice.