Hilton Travel Agent Rates: How Advisors Save 25-50% at Hilton!

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Hilton Travel Agent Rates
How to Book Hilton Travel Agent Rates+−
- Hilton Travel Advisory Rate Restrictions
Who can use the Travel Agent Rates?+−
- How much can you save with Hilton Travel Advisor Rates?
Terms & Conditions of Hilton Travel Agent Rates
Hilton Travel Agent Portal
More Content for Hilton Honors Fans+−

As a registered travel agent, you are qualified to book Hilton travel agent rates and get a big discount when you stay at Hilton Hotels and Resorts. Keep in mind that these rates are exclusively for registered travel agents and are not meant for the general public.

In this article, we dig into Hilton travel agent rates to see just how much travel agents can save by using these discounts. Here is everything you need to know.

Hilton Travel Agent Rates

These rates are often called travel agent “familiarization rates” or “fam rates” and are intended to incentivize travel agents to book their clients at Hilton hotels after they have “familiarized” themselves with a specific Hilton property (at a discounted rate).

If you work for a travel agency, the Hilton travel agent program provides discounts of up to 50% off the best available rate.

Quick note: These rates should not be confused with the special rates travel agents can get for their clients at Hilton properties. That is called the Hilton Impresario Rate. This article focuses on the rates Travel Agents can get for themselves.

How to Book Hilton Travel Agent Rates

The process for booking a travel advisor rate with Hilton couldn’t be easier. You will have to go to the Hilton Travel Advisor Booking Page. Then just enter the destination and dates of your trip and click the “Find a Hotel” button.

You will now see a list of participating Hilton properties in the requested area that have Hilton Travel Agent Rates available. As you can see in the screenshot below, if you are booking in the near future, you may find that your desired hotel is sold out. If this is the case, click on the “select dates” button and it will take you to a calendar view of availability.

The calendar view (below) will give you a month-by-month look at the travel agent rate availability. After looking at this view, you may decide to just push your trip out a day or two so you can take advantage of the lower travel advisor rates.

hilton travel agent rate calendar — Monthly view of availability for Hilton Travel Agent Rates

Hilton Travel Advisory Rate Restrictions

The travel agent rates are available for a travel advisor only. When booking a travel agent rate you will receive 50% off at newly opened Hilton hotels and up to 25% off at the remainder of hotels within the Hilton global Portfolio.

Hilton is clearly trying to entice Travel Advisors to check out their new hotels and resorts with a higher discount.

You can only book two rooms at a time with these rates. You must book at least 3 Days in advance at newly opening properties and at least 7 Days in advance with a maximum length stay of 7 nights at existing properties.

Who can use the Travel Agent Rates?

These rates are not available to the general public. You must be an employee of an airline and be able to present your airline employee ID or, for Travel Agents, you must present your IATAN Photo ID.

IATAN ID Required for Travel Agent Rates

How much can you save with Hilton Travel Advisor Rates?

The discounts really aren’t that great for Travel Agents, unless you are booking a room at one of Hilton’s newly opened hotels, where the discount is 50%.

They are better than the publicly available rates but aren’t as good as other Hilton discounts such as the rate you can get with a Hilton Corporate Code.

Terms & Conditions of Hilton Travel Agent Rates

Hilton travel agent rates are highly discounted rates exclusively for certified travel agents, therefore the following conditions apply:

The offer is valid for Travel Agent personal travel only for stays at participating properties in the Hilton portfolio subject to availability.
A valid IATAN photo ID is required at check-in. International Travel Agents who do not have an IATAN Photo ID must provide a valid photo ID at the time of check-in.
Offer must be booked at least 7 Days in advance of the stay date with a minimum length of stay of 1 night and a maximum length stay of 7 nights. Offer cannot be combined with any other offer.
The exclusive discount rate relates to the hotel’s Best Available Rate which is a specific rate type that varies depending on the time of purchase, is unrestricted, non-qualified, and excludes discount or negotiated rates.
This Travel Agent offer is NON-COMMISSIONABLE.

Hilton Travel Agent Portal

Travel Advisors have a dedicated Hilton Travel Agent Site where you can find everything a travel professional would need to know about Hilton including information about commissions, training, and special offers.

Hilton Travel Agent & Airline Employee Rates

I did some research and checked rates at a variety of popular destinations throughout the year to see what I would come up with. I found the Hilton Travel Advisor discounts much harder to find than similar travel agent rates at Marriott, IHG, and Hyatt.