Hilton Travel Agent Rates: How Advisors Save 25-50% at Hilton!

As a registered travel agent, you can book Hilton travel agent rates and get a big discount when you stay at Hilton Hotels and Resorts. Remember that these rates are exclusively for registered travel agents and are not meant for the general public.

In this article, we dig into Hilton travel agent rates to see how much travel agents can save using these discounts. Here is everything you need to know.

Hilton Travel Agent Rates

These rates are often called travel agent “familiarization rates” or “fam rates.” They are intended to incentivize travel agents to book their clients at Hilton hotels after ” familiarizing” themselves with a specific Hilton property (at a discounted rate).

If you work for a travel agency, the Hilton travel agent program provides discounts of up to 50% off the best available rate.  

Quick note: These rates should not be confused with the special rates travel agents can get for their clients at Hilton properties. That is called the Hilton Impresario Rate. This article focuses on the rates Travel Agents can get for themselves.

How to Book Hilton Travel Agent Rates

The process for booking a travel advisor rate with Hilton couldn’t be easier. You will have to go to the Hilton Travel Advisor Booking Page. Then just enter the destination and dates of your trip and click the “Find a Hotel” button.

You will now see a list of participating Hilton properties in the requested area with Hilton Travel Agent Rates available. As you can see in the screenshot below, if you are booking in the near future, your desired hotel may be sold out. If this is the case, click on the “select dates” button, which will take you to a calendar view of availability.

The calendar view (below) shows the travel agent rate availability month by month. After looking at this view, you may decide to push your trip out a day or two to take advantage of the lower travel advisor rates.

Hilton Travel Advisory Rate Restrictions

The travel agent rates are available for travel advisors only. When booking a travel agent rate, you will receive 50% off at newly opened Hilton hotels and up to 25% off at the remainder of hotels within the Hilton Global Portfolio.

Hilton is clearly trying to entice Travel Advisors to check out its new hotels and resorts by offering a higher discount.

With these rates, you can only book two rooms at a time. You must book at least three days in advance at newly opening properties and at least seven days in advance with a maximum stay of seven nights at existing properties.

Who can use the Travel Agent Rates?

These rates are not available to the general public. You must be an airline employee and be able to present your airline employee ID, or, for Travel Agents, your IATAN Photo ID.

How much can you save with Hilton Travel Advisor Rates?

The discounts aren’t that great for Travel Agents unless you book a room at one of Hilton’s newly opened hotels, where the discount is 50%. 

They are better than the publicly available rates but aren’t as good as other Hilton discounts, such as the rate you can get with a Hilton Corporate Code.

Terms & Conditions of Hilton Travel Agent Rates

Hilton travel agent rates are highly discounted rates exclusively for certified travel agents therefore, the following conditions apply:

• The offer is valid for Travel Agents’ personal travel only and stays at participating properties in the Hilton portfolio are subject to availability.
• A valid IATAN photo ID is required at check-in. International Travel Agents who do not have an IATAN Photo ID must provide a valid photo ID at the time of check-in.
• This offer must be booked at least 7 Days before the stay date, with a minimum stay of 1 night and a maximum stay of 7 nights. It cannot be combined with any other offer.
• The exclusive discount rate relates to the hotel’s Best Available Rate which is a specific rate type that varies depending on the time of purchase, is unrestricted, non-qualified, and excludes discount or negotiated rates.
• This Travel Agent offer is NON-COMMISSIONABLE.

Hilton Travel Agent Portal

Travel Advisors have a dedicated Hilton Travel Agent Site where you can find everything a travel professional needs to know about Hilton, including information about commissions, training, and special offers. 

I researched and checked rates at various popular destinations throughout the year to see what I would come up with.  I found the Hilton Travel Advisor discounts much harder to find than similar travel agent rates at Marriott, IHG, and Hyatt. 

More Travel Advisor Content

Here are some more articles on how much Travel Agents can save at other major hotel brands.

Hyatt Travel Agent Rates: How Advisors Save up to 50% at Hyatt

IHG Travel Agent Rates: How Travel Advisors Save 50% with IHG!

Marriott Travel Agent Rates: Save 50% with Fam-tastic Rates!